Activision claims Fashionable Warfare 3 is breaking engagement data, however is it actually? – WGB, House of AWESOME Opinions

Activision has claimed that Name of Obligation: Fashionable Warfare 3 is breaking engagement data, possible in a bid to fight the truth that Fashionable Warfare 3 is ranked because the worst Name of Obligation recreation ever, holding a fairly depressing rating of 58 on overview aggregation website Opencritic.

“Simply two weeks in, Fashionable Warfare 3 has already set data with the very best engagement within the new Fashionable Warfare trilogy,” reads a put up by the Name of Obligation account.

They go on to make clear what they imply, stating that Fashionable Warfare 3 gamers are apparently placing in additional hours per individual than the final two Fashionable Warfare video games. Nonetheless, it’s a slightly obscure factor to boast about because the numbers might be made up of a a lot smaller however extra die-hard Name of Obligation crowd. And as individuals within the feedback have been declaring, you additionally need to launch Fashionable Warfare 3 as a way to play Fashionable Warfare 2’s multiplayer which might simply be used to skew the numbers.

In addition they said that Zombies is the  “essentially the most participating third mode in MW historical past”, and mentioned marketing campaign gamers have put in “extra time per participant in MWIII then the earlier two instalments”. Once more, considerably obscure claims which have little to no that means when you concentrate on them. Usually, metrics like engagement are used when speaking a few recreation’s long-term efficiency, monitoring whether or not gamers are sticking round or leaving.

It’s additionally attention-grabbing that Activision isn’t boasting about gross sales numbers and income, maybe indicating that the newest Name of Obligation, which is alleged to have been developed in a really quick timeframe, isn’t doing the identical numbers as its predecessors. Final yr’s Fashionable Warfare 3 managed to herald over $1 billion in simply 10 day, based on Activision who have been very fast to let the world learn about how profitable the sport was.

Nonetheless, even a poorly promoting Name of Obligation is probably going shifting tens of millions upon tens of millions of copies. Hell, Fashionable Warfare 2 is without doubt one of the best-selling video games of this yr, regardless of popping out in 2022, and continues to pop within the charts.

Now that Name of Obligation comes underneath Microsoft’s possession, hopefully the annualised franchise can see its builders getting handled higher and given extra room to create new, superior Name of Obligation video games.