
Simply over a month after its launch, Capcom has introduced that Road Fighter 6 has surpassed 2 million copies offered. In addition they revealed {that a} new fighter, Rashid, will launch on July twenty fourth.
The final recreation within the collection, Road Fighter V, managed to promote 7 million copies, a powerful quantity for any combating recreation. It’s a file that Capcom intend on smashing nonetheless. Chatting with Famitsu, Haruhiro Tsujimoto acknowledged that their intention is to promote 10 million copies of Road Fighter 6, simply making it one of the best promoting dwelling console recreation within the franchise.
That quantity would nonetheless put it behind Mortal Kombat 11, although, which has managed to promote over 15 million copies.
It took Tekken 7, launched in 2015, till December of 2022 to realize 10 million gross sales.
Except for detailing the precise gross sales goal for Road Fighter 6, Tsujimoto additionally talked about how Capcom has shifted to a brand new technique the place they intention to proceed advertising and marketing and promoting a recreation closely for 3 years, indicating that Road Fighter 6 will proceed to be pushed till not less than 2026.
“From 2021 onwards, we have now set a aim of ‘promoting titles three years after their launch’, and have been working onerous to realize that aim”, he defined within the Famitsu interview.
“Earlier than digital variations turned commonplace, most of our video games had been bodily variations offered at shops, however on account of shelf effectivity we might solely ship as many copies as would promote in six months.”
“This meant we had been in a state of affairs the place we couldn’t hold promoting video games after that interval, even when we needed to. In the previous few years, buying in a digital retailer has turn out to be extra commonplace.”
“The explanation we’ve set a three-year interval is that our normal payback interval for improvement is round two years, and so there’s nonetheless advantage in promoting titles from the third 12 months and past at a decrease unit worth.”
Its an attention-grabbing little perception into how firm’s like Capcom view the gross sales interval and the way the shift to digital has modified that perspective.
And Road Fighter 6 definitely seems like it can obtain the ten million aim. It at present holds a 92 on Opencritic and appears to have garnered a superb reception from the hardcore fanbase who’ve been itching for a brand new entry within the collection.
